The first thing most prospective clients (and most people, in fact) are likely to do is “Google” you, a practice so common that it’s now considered a verb. Because of this, establishing and maintaining a positive reputation—both online and offline—is vital. This e-book is your guide to getting both steps right. In it, you’ll learn how to:

• Use online reputation management tactics to convert prospective clients into paying ones.
• Craft a web presence that conveys trust/expertise to attract better business naturally.
• Develop a strategy to continually highlight your expertise across platforms and media.
• Suppress “negative links” off the first pages of, in particular, Google searches (i.e., any tied to competitors, content posted by a disgruntled employee, unfounded complaints).

What you’ll learn are targeted solutions based on real-world experiences. While boosting or even repairing your reputation takes effort, it’s the most important thing you can do to gain and retain a loyal following. The stronger your web presence, the more appealing doing business with YOU is for potential customers. This then positions you to convert casually-browsing prospects into paying clients who are consistently eager to hear what you have to say.