Reputation Pathway

Here’s a short online reputation management blueprint, including content sources, ways to connect with potential clients, and specific daily, weekly and monthly tasks.

Content Sources

Discover content sources. Build them around developing key search phrases your prospective clients or potential employers are interested in. Focus on authors, thought leaders, institutions, blogs, publications, but occasionally add fun-related topics. Take these and compile them into a list; review and tweak frequently.

• Find key search phrases and list:
  • “Search phrase 1.”
  • “Search phrase 2.”
  • “Search phrase 3.”
  • “Search phase 4.”
• Identify and read authors:
  • “Author 1”
  • “Author 2”
  • “Author 3”
• Follow key thought leaders:
  • “Leader 1”
  • “Leader 2”
  • “Leader 3”
• Track institutions, organizations, and businesses:
  • “Institution 1”
  • “Organization 1”
  • “Business 1”
• Read essential blogs and publications:
  • “Blog 1”
  • “Blog 2”
  • “Publication 1”
  • “Publication 2”

Content Workflow

Gather content sources. Take the researched list above and selectively add it to Google Alerts. Then, review relevant articles as they come out, and share in real-time on LinkedIn, YouTube, X (Twitter), and Facebook. LinkedIn is a great content source as well, so when reviewing your feed, find and share other articles to Twitter and Facebook.

• Google Alerts.
  • Add to Google Alerts the list of search phrases from the above list.
  • Open and review articles as they happen.
  • Post to Facebook, if applicable.
• LinkedIn:
  • Connect to authors and businesses from the above list.
  • Find relevant articles.
  • Post to Facebook, if applicable.
• Videos:
  • Search for the phrases, authors, and businesses from the above list.
  • Find appropriate videos.
  • Post to Facebook, if applicable.

Key Content Creation Tasks

At least monthly, but more frequently is better, generate new excellent content focused around key search phrases already developed. This should be in the form of videos, blog posts, and presentations. Remember to share these on social media too.

• Make one or more videos; add to YouTube.
• Write at least one targeted blog; post on the website and Medium.com.
• Create one presentation; upload to SlideShare through LinkedIn.

Summarized Daily Actions

Do these tasks daily. Essentially, continue to find good content through Google Alerts and other sources such as LinkedIn and share on Facebook, Twitter, and LinkedIn. Be sure to engage with other Followers and add new ones.

Daily Facebook actions, all focused around the list created above:

• Follow several key influencers or Groups.
• Share a few posts.
• Like several articles and Posts.
• Post content you own, such as blogs, about one in ten times.

Daily Twitter actions, focused around the list created above:

• Follow several vital influencers.
• Tweet on critical topics.
• Share one tweet from Followers.
• Post content you own, such as blogs, about one of ten tweets.

Daily LinkedIn actions, focused around the list created above:

• Request a Connection to several vital influencers.
• Share and Like a few posts.
• Make a Comment.
• Post content you own, such as blogs, about one in ten times.

Summarized Weekly Actions

Be active weekly on these social media platforms weekly.

• Pinterest: Pin images; create one new Board; best if used on the weekend and evenings.
• YouTube: Follow related videos; create a new Playlist.
• Academia: Search for crucial articles; save and share.
• SlideShare: Follow an Author; Like critical presentations.
• School Alumni Site: update and find others.
• Medium: Follow and Comment on a related Article; Follow authors.

Summarized Monthly Actions

Some tasks are more critical than others, but try to be active on a few platforms per month:

• Instagram: Upload images; Like and Follow others.
• Soundcloud: Search for crucial posts; Like, Repost, Share; Follow People.
• Google Business Site: write one local review.
• Reddit: Upvote and Comment on related posts.
• Behance: Search People and Projects and Follow and Save; Upload one image.
• Flickr: Search People and Projects and Follow and Save; Upload one image.
• Vimeo: Follow others.
• Yelp: Write one review; Follow other Authors.
• Crunchbase: Follow Business; add a link to newly written articles.
• Quora: Search topics and Follow; Share.
• Google Books: Search topics and Follow; Share.
• MyHeritage: Add photo; find others.