Last Updated on August 3, 2023 by Steven W. Giovinco
Online Reputation Management
Topics Include:
- What is Online Reputation Management?
- How Your Online Reputation Can be Damaged
- What Happens When Your Reputation is Ruined
- How To Repair Your Online Reputation
84% say online reviews influence purchasing,”
Opinion Research Corporation
77% of executive recruiters use search engines to research applicants.
35% have eliminated candidates based on the information they found. (ExecuNet)
83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years. (Oxford-Metrica).
What Makes up Your Online Reputation?
- Your web site
- Your personal or business blogs
- Comments about you from sites or blogs
- Comments you write
- Social media chatter
If a negative item shows up on the first page of Google
- Clients stop calling
- Prospects or leads decrease
- Sales decline
- Company folds
What if something negative shows up?
- Remain calm
- You might feel violated, angry
- Review the issue
- Create strategy on how to move forward
- Repair your online reputation
Content creation
- –The best way to fix your online reputation is to write good information
- Post frequently
- Flood the internet with quality content will eventually push the negative element off the first page
- Videos, photos more important than ever
