Last Updated on August 2, 2023 by Steven W. Giovinco
Times Are Changing…
In 2023, online reputation management (ORM) solutions have grown increasingly complex, rendering previous approaches less effective in the current landscape. Crisis management agencies, internet law firms, larger ORM firms, PR agencies, and SEO firms need up-to-date solutions as traditional methods of reputation management are now less effective or are in flux. Quickly pivoting to new techniques is essential to address artificial intelligence while remaining visually relevant and individualized.
White label solutions ensure your clients’ online presence thrives in this ever-evolving digital environment.
New Problems
The Invisible Business Problem
Reputation management has changed significantly in recent months due to Google updates, new competition, and especially with the advent of AI tools such as ChatGPT. Many praise the time-saving efficiencies and cost reductions, but they may not recognize a looming problem for clients: their curated online presence, including their website, social media platforms, and client engagement, could disappear. This means that unless you are extremely prominent, won’t appear in ChatGPT answers.
As more people use AI-powered tools, it becomes increasingly difficult for small and mid-sized businesses to appear in AI responses, diminishing the online visibility of brands, individuals, and most businesses, and adversely affecting their online reputation.
Try it yourself. In ChatGPT, ask, “Would you recommend [Your Company’s Name]?” or, “Is [Your Company’s Name] trustworthy?” What do you see? Do the same search in Google, and see the results–the results can be unexpected (and not in a good way).
Hidden Reputation Dangers of AI
If a brand uses AI to save money by writing blogs, whitepapers, website content, or social posts, and it’s detected, this could lead to online reputation damage. Poorly written articles, automated responses, and inaccurate answers can harm clients’ reputations if discovered.
If you’re not an expert in navigating AI tools, prompts, and usage, white label solutions might be a great way to serve your clients.
6 Solutions for ORM Success
It still remains crucial to conduct thorough research and analysis of clients’ issues, optimize platforms for backlinks, create distribution networks, and foster genuine connections with key influencers to amplify and suppress negative content.
However, the “antidote” for ORM in 2023 has expanded to include creating meaningful content, incorporating stunning visuals, developing ideas, engaging authentically, pivoting quickly, and providing individual attention to clients.
1. Google and Bing
Google has shifted into “code red” mode, altering their algorithm in response to ChatGPT, emphasizing natural language queries. For online reputation management, this highlights the importance of exceptional content to stay ahead of industry changes. Also, Bing, due to its association with ChatGPT, is gaining traction and should be taken into account in ORM strategies–it is no longer the “forgotten” search engine.
2. Winning Written Content
Meaningful, newsworthy, and authentic content is vital to counter new algorithm changes in Google and to address ChatGPT (in fact, this is always the best solution to ORM repair issues). Blog posts, articles, presentations, and white papers should target a niche or a very specific question/issue in order to be relevant in search engines or AI answers. Content should be strategically placed and optimized to gain maximum exposure and reputation boost. Since AI answers are not in real-time, being timely or identifying new or unique takes on subjects is essential. Consistently updating with new content and engagement is the final key to success.
3. Visuals that Stands Out
In today’s ORM landscape, it’s essential to prioritize high-quality visuals, such as photography and video. This often-overlooked component of reputation management is gaining significance as AI continues to influence search results. While Google and Bing incorporate images and videos in their results, ChatGPT currently does not, offering a potential competitive advantage. Tools like Midjourney can streamline image creation, but missteps may harm one’s reputation. To distinguish your ORM strategy, focus on developing captivating, genuine, and narrative-driven visual assets.
4. Ideas Are Paramount
In the age of ChatGPT, ideas hold even greater significance since content is easier to craft. While AI can generate articles, blogs, and whitepapers swiftly, the quality, novelty, and impact come from human ideas. With the availability of tech tools, the primary differentiator becomes the creative and strategic insights that people think up. It’s the human ideas, thoughts, and perspectives that shape the direction, tone, and context of the content that ChatGPT generates. This is particularly important when aiming for high-quality content that resonates with audiences, sparks engagement, or drives action. So, even as ChatGPT simplifies the process of content creation, the importance of human ideas has intensified and is crucially necessary to guide AI, ensuring it produces the best and most effective content.
5. The Importance of Pivoting
It’s more important than ever to pivot to new or upcoming approaches as soon as possible – not doing so could mean failure for reputation clients. With frequent updates to Google’s algorithms and AI tools disrupting businesses, strategies require constant realignment.
6. Individual Attention Matters
Clients always need individualized attention, which is even more crucial now. Given the rapidly shifting business and reputation landscape, hands-on, trusted contact with clients can help retain and reassure them.
Conclusion
Embrace the new frontier of online reputation management in 2023 by focusing on AI-centric strategies, captivating visuals, and excellent content. Recover Reputation can help navigate the shifting online reputation landscape through white labeling.
All the images here were created by the author using a camera.
