A few months ago, I met with a CEO who built a million-dollar company from the ground up. Smart, respected, trusted by his team. But when you Googled his name? You’d never know it.

Instead of achievements, the top results were a years-old lawsuit (dismissed), a misquoted article, and a surprisingly off-base summary from an AI chatbot.

He looked at me and said, “This isn’t who I am—but it’s what people see before I even speak.”

That’s the reality today. Reputations are not shaped just by what we say or do, but by what Google and algorithms decide to show. And for CEOs, the stakes are even higher—investors, talent, partners, and the public are all forming first impressions before you ever enter the room.

Online reputation management isn’t about vanity. It’s about trust and making sure leadership, values, and CEO voice come through clearly online that often misrepresents.

Taking Back Control: How CEOs Can Reclaim Their Web Presence

We helped that CEO reclaim his narrative. Not by spinning stories, but by telling the real one—amplifying leadership, correcting misinformation, and building a web presence that genuinely reflects who he is. We started by proactively correcting inaccurate AI-generated content through strategic outreach and updating information across platforms, such as LinkedIn, their websites, Crunchbase, etc. We then created and distributed high-quality, authentic content that highlighted true achievements and leadership qualities. Finally, we consistently monitored online mentions and engaged thoughtfully to maintain and further solidify his credible online presence over months.

Because when you’re leading a company, your reputation isn’t just personal—it’s foundational.

What does the internet say about you when you’re not in the room?