Online Reputation Management

Sweet Bobby: A Jaw-Dropping Look at How Catfishing and False Online Reputations Wreck Lives

Spoiler alert: This contains key details about the story. Netflix’s Sweet Bobby: My Catfish Nightmare is a documentary series that makes you question everything about online relationships. It dives into a surreal world of catfishing—a world where a person’s entire online presence is fabricated to manipulate someone else’s life. What starts as an innocent Facebook […]

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MrBeast’s Challenges: A Case Study in Online Reputation Management

Introduction MrBeast is a digital phenomenon–you might have heard of him or seen some of his videos. With 320 million subscribers, his influence is massive, going beyond the online realm into restaurants, philanthropy, branding, and merchandise, etc.  But the massive rise has recently come with cracks in his overwhelmingly wholesome persona that has lead to

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How CEOs Can Manage and Protect Their Online Reputation in 2024

Introduction In today’s digital age, a CEO’s online reputation isn’t just about personal pride—it’s a critical business asset. Your personal brand shapes how investors, employees, and customers perceive your leadership. One viral tweet or damaging headline can disrupt years of hard work. This guide will show you how to proactively manage your reputation, protect your

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