December 2024

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Blake Lively’s Alleged Legal Battle and the Hidden Mechanics of Reputation Management

Last Updated on December 27, 2024 by Steven W. Giovinco The alleged case spotlights what some see as reputation’s dark side and manipulation beyond the screen, where reputation management can be a tool in shaping narratives. According to unverified sources, Lively claims the two engaged in sexual harassment on set and orchestrated a smear campaign […]

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When Tragedy Reshapes Corporate and Industry Reputations: Shooting Death of a UnitedHealthcare Executive

Last Updated on December 6, 2024 by Steven W. Giovinco The tragic, horrible killing of UnitedHealthcare CEO Brian Thompson reveals a reputation underbelly: one single dramatic event can shift how a company and an entire industry are perceived. What makes this particularly strange is that the reputation failure impacted a company and perhaps a whole

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